Quick social media marketing tips that work

Social media has become the most important media channel for marketers. However, even though some platforms has been around for about 15 years, there are still organizations who don't know where to begin. 

Here are a few suggestions to get you started.

Interact with customers by asking them to share their stories. You could, for instance, ask them to post on your Facebook page or on Twitter about their best memory linked to your product, or simply tell a story unrelated to your industry. Select and feature the best stories or pictures. 

Make it possible for users to leave comments on your blog posts. Blocking reader comments will make people feel as if they don't have a voice. Closely moderate comments, though, to avoid any negative or inflammatory information.

When using social media to market, you need to update your profile with relevant information frequently. People won't come to your social media site if you don't have anything new or interesting to read or see. Communicate with your community as often as you can, but don't overdo it either.

To get a response to your social media communication, keep your content coming regularly and with consistency. When a customer sees you post on Facebook every other day, they'll look forward to what you have to say next. However, don't overdo it, or they'll get annoyed with you showing up too much. When it comes time for them to act, your brand will feel like a familiar, trusted friend.