About Common Sense Design

Common Sense Design's Nigel Gordijk specializes in community-based marketing for small businesses and non-profits, focussing on graphic design and social media.

Qualified and experienced

I have a B.A. (Hons) in Graphic Design and I've been a professional designer for more than 28 years. (Remember that if you're considering trusting a novice with your valuable reputation). I've been working with some of my loyal clients for nearly a decade. I bring a visual clarity to complex communication issues.

I appeared in Jeff Fisher's The Savvy Designer's Guide to Success and Identity Crisis!: 50 redesigns that transformed stale identities into successful brands.

Meet Nigel Gordijk

I was born in London, England and lived in Brighton. Now I'm based in New Hamburg, ON, where I argue with locals about which one of us has an accent.

I married Torontonian Cheryl in 1997 and moved to Canada in 2007. I served 8 years on the executive of the New Hamburg Board of Trade as its marketing director, including 4 as secretary. Cher and I organize the Wilmot Terry Fox Run, including the record-breaking 2015 cancer research fundraising event.

With nearly three decades of experience, I've worked with small start-ups, multinational organizations, and everything in between. I've learned that effective design is the result of intelligent thinking, so my goal is to create ideas that are engaging, memorable and relevant to you and your audience.

Community involvement as a volunteer

Organizer of the Wilmot Terry Fox Run (with Cheryl)  |  Core member of the Wilmot Healthy Communities Coalition  |  Wilmot Responds marketing and communication coordinator  |  Donates design services to the Lioness Welcome Home Tour  |  Volunteer at Wilmot Family Resource Centre Poor Boys Luncheon, New Hamburg Santa Claus Parade, New Hamburg Canada Day celebrations, and St. Agatha StrawberryFest  |  Executive member and Marketing Director of the New Hamburg Board of Trade 2007-2015  |  Deputy Chair of New Hamburg Flood Relief Committee in 2009.

Read my interview with Waterloo Region-based WR Talk.


Graduated with B.A. (Hons) in Graphic Design

Founded Common Sense Design

Immigrated to Canada

Nigel and wife Cheryl, with whom he organizes the Wilmot Terry Fox Run.

Some of CSD's clients